This course is designed to help students master skills in the design and construction of complex web sites for conducting business electronically.  Emphasis is on skill development in advanced web page construction and entrepreneurial applications of conducting business electronically.  Also covered are economic, social, legal and ethical issues related to electronic business.  The following topics are covered:

• The Electronic Commerce Environment. Students learn to describe and classify different electronic commerce activities conducted by consumers, b2b and business with consumers.

• The Impact of the Internet on Business.  Students will analyze the instantaneous response of the Internet in business, research the impact of the Internet on the globalization of business and investigate the economic impact of e-commerce.

• Social, Legal and Ethical Issues of E-Commerce.  Students will compare and contrast copyright and trademark laws, evaluate appropriate copyright and trademark compliance and explain how to register copyrights and trademarks.  Students will also investigate computer security issues, apply proper citation methods and learn about laws affecting e-commerce.

• Design Considerations.  Students will analyze e-business structure and functions, target marketing on the Internet and marketing functions. Students will evaluate elements of good web page design, investigate web design features and create storyboards for a web site.

• Web Site Development.  Students will evaluate, select and utilize appropriate tools in the creation of web pages.  Students will learn to create forms, frames, image maps and tables.  They will also learn to incorporate different types of media as well as JavaScript and Java applets.  Students will analyze hardware and software requirements for hosting a web site.  They will learn how to promote their web sites on the Internet and analyze web site maintenance issues.

• Capstone Project.  Students will produce a capstone project which will be a web site for a fictitious business.  Samples of these websites may be accessed from the Computer Applications Home Page.